United Athletic Club is a local gym located in Portland Oregon. In this hypothetical rebrand, I wanted to focus more on the relationship found between trainer and trainee. This rebrand highlights their inclusiveness and welcome arms for any skill level at their two locations.
The colors are used in different ways, signifying skill levels throughout the gym. Green for beginner, orange for intermediate and purple for professional. This could be used on gym equipment or weights, for not only easy understanding but also a driving force to make you want to get to that next stage.
Designed Using Illustrator, Figma, Photoshop
